REPORTING AND CREATING THE MESSAGE
Media pundits try to convince the reader or viewer they only report the message and deny they have any part in creating it when, in fact, they do both, wittingly or unwittingly. The way media selects news and opinion items and the weight they ascribe to various facets of stories they publish can sway the message. At the Israel Hasbara Committee we proudly do both. We generate many unique and original ideas, thoughts and commentaries, so as to get a very clear message out: Israel is in need of your support.
